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Founded in Silverwater, NSW, in 1977, Barbeques Galore is a familiar fixture in homemaker centres across the country. From humble beginnings in the founder’s garage, it has grown into Australia’s premier outdoor entertainment retailer, with a national network of more than 85 stores and a team of around 500 staff.
Of Barbeques Galore online sales is made via the marketplace.
Online product range has tripled in size since the marketplace launch.
Potential to further grow the product range to 10,000 lines.
Challenges
The challenge: Turning a popular brand into a category killer
In 2019, following many years with very little change to its product offering, Barbeques Galore’s range needed to be updated and expanded. The company sought to gain a greater share of the outdoor entertainment category by refreshing its existing barbeque and outdoor furniture lines and offering additional products in complementary categories, such as gourmet condiments and small appliances.
Barbeques Galore’s ICT infrastructure and digital presence needed to be upgraded, so the company could scale up its ecommerce activities and provide a high quality omni-channel experience for customers.
The Marketplacer solution
Implementing an online marketplace
In 2019, Barbeques Galore elected to replace its outdated ICT infrastructure with a modern ERP platform, digital order management system, and the Salesforce suite across ecommerce, marketing, and support. This investment provided a strong foundation for an online marketplace. The company’s leadership team recognised that implementing one would allow the company to generate more sales, by selling products from third party suppliers alongside its own range.
In June 2021, after assessing a range of software options, Barbeques Galore opted to deploy the Marketplacer cloud-based online marketplace platform owing to several key factors, including the ease of implementation, flexibility of the solution, and the strong local presence of the Marketplacer team. The implementation was completed by digital consultancy Amblique, Marketplacer’s software engineering team, and Barbeques Galore’s omni-channel team.
The Barbeques Galore product and marketing teams identified new products and partners and put agreements in place to ensure the latter would provide customers with the same high standard of product and customer service for which Barbeques Galore has always been known.
Results
Flaming marvellous! Building a bigger, better business
Everyday Market from Woolworths is meeting Australia’s insatiable appetite for online shopping
In 2017, Myer partnered with Marketplacer to create a curated lifestyle destination:
If you are a seller, Marketplacer can help you connect to great retailers and marketplace sales channels around the world.