Discover how Jason Wyatt and Sam Salter passion for bikes has originated
a leading marketplace software company.
Executive Chairman and CEO
Combining the financial acumen of a Chartered Accountant with the flair of a seasoned inventor, Jason is one of Australia’s most successful entrepreneurs and sought after leaders of high-performing team cultures
Jason has become one of Australia’s most prominent voices on not only the strategy and implementation of digital marketplaces, but also of the larger technology and entrepreneurial industries.
Sam is the co-founder of Bike Exchange and he was involved in the expansion of the platform and model into numerous other arenas, positioning what is today known as Marketplacer, one of the world’s leading Marketplace software platforms.
As the face of BikeExchange, Sam has evolved into a respected leader within this space and served five years on the Board for Bicycle Industries Australia.
In 2007, Jason Wyatt was chartered accountant working in London and his best friend Sam Salter, a childhood mate, was selling classified ads for some of Australia’s biggest magazines.
Salter was from a cycling family, so when the two caught up in Melbourne, inevitably their conversation turned into an idea to create a marketplace for bikes, BikeExchange.
In just a few years, BikeExchange evolved into a significant international success story with millions of buyers and sellers transacting across the platform every year.
In 2013, Jason and Sam were awarded the EY Emerging Entrepreneurs Of The Year. This exposure lead them to partner with like-minded entrepreneurs to launch another seven marketplaces, expanding the platform and model beyond bikes into numerous other arenas, including services, events, and holiday bookings.
In 2016, the marketplace platform and model was released to market, positioning what is now known as Marketplacer which offers businesses a SaaS solution to create their own online marketplaces.
In 2021, Marketplacer launched into the US market, with a broader strategic focus on solidifying its role on the global stage.