Forrester New Wave Leader

Marketplacer has been named a Leader – the highest achievable ranking – following an independent evaluation conducted by Forrester analysts.

It’s not only a great accomplishment to be named a New Wave Leader, it also reinforces for us our team’s vision and commitment to developing a stand-out marketplace platform that makes it easy for customers to create successful, scalable and limitless online marketplaces.

With Marketplacer, we invite you to grow your business alongside a leader in this evaluation whether you are developing your own marketplace or looking to extend range and flex your brand.

Why Forrester evaluated Marketplacer as a New Wave™ Leader

Strong seller management capabilities

The report noted Marketplacer’s MConnect network for its ability to conveniently connect operators with sellers.

Strong physical product catalog

Marketplacer’s product catalog was cited for optimizing physical goods with the ability to integrate with gift cards.

Pricing and fee schedule

According to the report, Marketplacer received a differentiated rating in the pricing and fee schedule criterion.

Community building

The report found that Marketplacer is the best fit for innovative brands monetizing their communities.

Customer experience

Customers like Marketplacer’s support in developing their value propositions and the ease of use in managing the marketplace itself

Flexible technology

Marketplacer offers an all-inclusive, modular architecture – that can also be deployed ‘headless’ – delivering a best fit solution for retailers and innovative brands looking to monetize their communities.

About The Forrester New Wave™ Report

Forrester Research was founded in 1983, and is one of the leading research firms helping executives across industries around the world make informed business decisions that will positively impact their organizations.

Several types of Forrester Wave™ reports are published regularly and use various criteria and methodologies to evaluate software and hardware vendors, as well as service providers, in order to assist in the technology buying process. Due to the transparent nature of The Forrester Wave™ criteria and evaluation process, it is one of the most trusted sources in technology providers analysis.

This Forrester New Wave involved four key players: Forrester analysts, research associates, vendor executives, and vendor customer references to help inform the rankings. The detailed evaluation process included: an executive strategy briefing and/or product demo session; an in-depth criteria questionnaire; and customer reference calls and surveys. The Forrester Wave graphic places vendors in one of four ‘waves’ – Challengers, Contenders, Strong Performers and Leaders.


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