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Targeted Scalability: The Value Of A Collaborative Commerce Platform

In today’s constantly-evolving digital landscape, Marketplacer stands as a leading figure in innovating B2C marketplaces, according to the Forrester New Wave™ Report for Marketplace Development Platforms Q4 2021. Spanning an impressive reach of over ten countries, we have connected over 16,000 businesses to a solution for an effective collaborative commerce platform.

Marketplacer offers unparalleled flexibility, robust data security, and cutting-edge integration options tailored for operators in B2C, e-commerce, and similar retail-oriented sectors, empowering businesses to greater success.

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Who is using Marketplacer

Integrations

Collaborative Commerce Platform

Collaborative Commerce Platform refers to a modern approach to e-commerce architecture that allows businesses to customize their online commerce platform by integrating individual, best-of-breed components, services, and microservices. This approach enables businesses to create a personalized and flexible commerce experience that meets the specific needs of their customers rather than relying on a rigid, one-size-fits-all platform.

Businesses can select and integrate the components that best fit their requirements, and the components can be easily swapped or upgraded as business needs change over time

How to be successful with a Collaborative Commerce approach

Collaborative commerce is currently a popular strategy for combining best-of-breed commerce applications to deliver the right experience for your customers and your brand. The same philosophy can be applied to your product catalog and assortment.  

While not literally plugging together APIs, you can create a plug-and-play set of products pulled together from diverse sellers using different commerce and channel management systems.    A marketplace platform can allow you to seamlessly integrate your own first-party products with third-party commission-based and dropship products to augment your assortment, explore new categories, and increase revenue while managing inventory investment and risk.  This approach allows you to focus on attracting and converting customers without the investment required to deeply understand adjacent categories and tie up investments in inventory.

Why Marketplacer?

Marketplacer is a best-of-breed platform that can service various components or services that an organization needs to be effective at adding 3rd party product selling into their existing digital commerce experiences. 

The Dom

In the vast landscape of online marketplaces, The DOM, a thriving e-commerce retailer, embarked on an extraordinary partnership with BigCommerce, Web Force 5, and Marketplacer to forge new frontiers. Join us as we delve into this collaboration, tracing the remarkable trajectory to a connected marketplace.

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Woolworths

Everyday Market from Woolworths is meeting Australia’s insatiable appetite for online shopping with the help of Marketplacer

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Myer

Myer

In 2017, Myer partnered with Marketplacer to create a curated lifestyle destination: the Myer Market.

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Frequently Asked Questions

What is a collaborative commerce platform?

A collaborative commerce platform or hybrid retail approach allows you to effortlessly mix third-party products, controlled by the seller with a commission-based payout, along with dropship products where the operator controls the price and which fall under a zero-commission category. 

This enables you to expand your offerings, attract new customers, and increase revenue potential. With greater control over product offerings and margins, composable catalogs are ideal for ecommerce businesses seeking to remain competitive and drive growth.

With a collaborative commerce platform, you can benefit from a proven track record of marketplace success and ongoing investment in your success, ensuring that you have the resources and support you need to achieve your goals.

By using integration methods such as GraphQL APIs, Webhooks, and reference integrations with major commerce platforms, you can seamlessly integrate marketplace approaches into your existing systems and processes, ensuring a smooth and streamlined experience for your customers.

With reduced risk, you can get a quick return on investment while supporting enterprise scale, giving you the resources and support you need to succeed.

Collaborative commerce Platform is currently a popular strategy for combining best-of-breed commerce applications to deliver the right experience for your customers and your brand. The same philosophy can be applied to your product catalog and assortment.  

Marketplacer enables you to easily blend in 3rd party products alongside your existing first party products to expand your assort without the constraints of capital investment and product lifecycle management.

Through Marketplacer, you can manage different aspects of your marketplace with a versatile range of functions that can support you with: 

  • Taxonomy
  • seller onboarding;
  • smart vetting
  • order management;
  • shipping & promotion rules
  • pay outs & reconciliation