2025 Gartner® Market Guide
for Marketplace
Operation Applications
Overview
Unlock Complimentary Access to Gartner 2025 Market Guide for Marketplace Operation Applications
Marketplaces are transforming digital commerce, enabling businesses to drive profitability with less inventory risk and more monetization opportunities. According to Gartner, “Marketplace operations application (MOA) spending grew at 22% year over year in 2024, the same trajectory as 2023 and almost twice that of the digital commerce platform market despite economic uncertainties.”
Considering a Marketplace Strategy? Here’s Why We Think You Should Explore It Now
- Understand the key selection factors for MOAs, including efficiency-enhancing functionalities, multi-business model support, and competitive licensing.
- Explore how value-added services such as retail media and seller networks drive revenue growth.
- Gain insights into marketplace trends and future growth projections.
Our Key Findings:
- MOA spending is growing at nearly twice the rate of digital commerce platforms despite economic uncertainties.
- Businesses are prioritising efficiency and cost optimisation, making automation and intelligence essential features.
- Large B2B and B2C organisations are investing in MOAs to expand marketplace operations and streamline commerce strategies.
Disclaimer
Gartner, Market Guide for Marketplace Operation Applications By Sandy Shen, Jason Daigler, 11 March 2025
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