EE: Re-imagining Trade-In with Marketplacer
EE Case Study: Re-Imagining Trade-In As EE expanded beyond mobile into broader tech and gaming categories, trade-in became a strategic lever for growth—helping customers upgrade













Marketplacer stands out as an exceptional B2B online marketplace software, tailored to meet the needs of enterprise companies looking to grow and succeed in the rapidly evolving e-commerce sector.
Ideal for enterprise operators, emerging B2B sellers, or partners seeking system integration, Marketplacer’s advanced marketplace website software offers a complete solution. Designed with precision to foster significant growth, our B2B online marketplace software ensures effective maneuvering within the dynamic e-commerce environment. Unlock the full potential of our superior B2B marketplace platform and elevate your enterprise to new heights of success.
Marketplacer is changing the way operators run marketplaces and how they can manage their digital commerce strategy using our valuable tools. Our solution allows you to take control of your marketplace and use data to improve the buyer experience, increase revenue, and drive growth. At the same time, more sellers are able to join your marketplace and transact with confidence knowing that they can rely on your secure platform, so you also broaden your product offering with virtually endless aisles.
As a recognised New Wave™ Leader by Forrester for marketplace development platforms, Marketplacer boasts trusted expertise, valuable community building, and adaptable technology to accelerate business growth.
Launching an online marketplace from scratch ourselves, we have firsthand knowledge and experience as to what marketplaces need most to thrive in the industry. We have cultivated our solution at Marketplacer for over ten years to streamline your B2B business from end to end.
Finally, we leverage our partnership ecosystem to bring deep industry perspectives and powerful technology solutions to your business.
EE Case Study: Re-Imagining Trade-In As EE expanded beyond mobile into broader tech and gaming categories, trade-in became a strategic lever for growth—helping customers upgrade

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The purpose of B2B e-marketplaces is to link businesses directly with each other in partnerships that help leverage and elevate each operation. They allow businesses to easily connect, sell, and transact with other businesses. B2B types of trades include wholesalers, manufacturers, or commercial transactional marketplaces.
Marketplacer leverages an end-to-end technology solution that allows you to manage your B2B platform easily and connect your sellers with their products or services.
The features of a B2B online marketplace you want to keep an eye out for are the seller portal capabilities that allow sellers to easily manage their information, product catalogue, pricing, and transactions – essentially, B2B trading. Among those features is the ability to edit purchase orders that enables businesses to be responsive to the changing needs of their customers – this includes not just payment amounts but payment methods, shipping, and delivery.
The Marketplacer Seller Portal provides these features by allowing sellers to self-manage their presence on the marketplace – from product listings, orders, and operations, as well as the capability to choose several product creation methods that suit the full maturity curve.
Security and privacy are of the utmost importance in B2B marketplaces as you want to ensure that your seller management system offers protection of any sensitive information, including product specifications unique to each seller. At Marketplacer, our ISO27001 certification demonstrates the stringent security standards we maintain to keep information and data assets secure.
The length of time it takes to set up a B2B online marketplace will depend on a variety of factors, such as whether you’re building a brand-new marketplace, looking to integrate with an existing site, or transitioning your already operating eCommerce business.
When you connect with Marketplacer, we guide you through a thorough discovery and scoping process that will allow us to recommend timelines that you can expect when you want to scale your B2B platform. To learn more about the B2B online marketplace and how our innovative solutions can help you build a successful marketplace, schedule a demo today.