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Forrester Research was founded in 1983, and is one of the leading research firms helping executives across industries around the world make informed business decisions that will positively impact their organizations.
Several types of Forrester Wave™ reports are published regularly and use various criteria and methodologies to evaluate software and hardware vendors, as well as service providers, in order to assist in the technology buying process. Due to the transparent nature of The Forrester Wave™ criteria and evaluation process, it is one of the most trusted sources in technology providers analysis.
This Forrester New Wave involved four key players: Forrester analysts, research associates, vendor executives, and vendor customer references to help inform the rankings. The detailed evaluation process included: an executive strategy briefing and/or product demo session; an in-depth criteria questionnaire; and customer reference calls and surveys. The Forrester Wave graphic places vendors in one of four ‘waves’ – Challengers, Contenders, Strong Performers and Leaders.
If you are a seller, Marketplacer can help you connect to great retailers and marketplace sales channels around the world.