Whatโs the winning formula behind the most thriving marketplaces? SurfStitch MD Justin Hilberg, talks to Marketplacer CTO Andy Kelk, and Amblique Growth & Optimisation Lead Magalie Payet, about the secrets of their incredible marketplace growth and success. During the lively discussion they reveal how to:
Nail both mental and physical availability: balancing brand and exposure
Scale at speed: driving growth and adapting to increased demand
Integrate for impact: the ins and outs of marketplace onboarding and logistics
โWe wanted to make sure our Marketplace experience was not a real obvious add-on to our customer shopping experience, we wanted to make sure it was deeply integrated, and so Marketplacer is a really flexible solution for usโ