Plick Marketplace
Scaling Circular Living Beyond Fashion
Learn how Plick’s story demonstrates how modern retailers can grow purposefully — expanding categories, revenue, and impact without taking on inventory or technical debt.
Powered by Marketplacer, Plick is proving how sustainability and growth can go hand in hand, creating a cleaner, more circular future for commerce.
About Plick
Plick is Sweden’s largest community for re-loved fashion, shoes, and accessories — a platform where over 2 million users buy and sell second-hand items every day.
Born from the idea that style shouldn’t cost the planet, Plick has grown into a household name for circular fashion.
Now, the brand is taking that mission even further — expanding into refurbished electronics to make sustainable consumption a way of life, not just a wardrobe choice.
We’re all about sustainability — giving our community ways to consume smarter and more responsibly. Electronics were the natural next step.
The Challenge
After building a trusted ecosystem in fashion, Plick set out to extend circular living into electronics — a category with greater complexity and higher expectations.
The team faced new challenges:
- Complex warranty and compliance requirements.
- Managing multiple refurbisher partners.
- Maintaining the same clean, simple experience users already loved.
And with a small, agile team, they needed a solution that could scale without complexity.
They wanted to:
- Launch fast without replatforming.
- Integrate seamlessly into the existing Plick website and app.
- Expand assortment without owning stock or rebuilding core systems.
The Solution
In January 2025, Plick partnered with Marketplacer to power its expansion into refurbished electronics — seamlessly connecting 3P sellers to its existing community of fashion-focused consumers.
Rather than replatform, Plick used Marketplacer’s API-based integration layer to embed a multi-seller marketplace within its current technology stack. The stability of the platform and the flexibility of the APIs have allowed Plick to move fast without compromising on experience or control.
Within nine months, we’ve learned so much about how the Marketplacer platform works. It’s allowed us to move fast while keeping the quality and feel our users expect.
Composable Marketplace Architecture
Marketplacer’s headless, composable model allowed Plick to activate marketplace functionality, catalog ingestion, order routing, and third-party seller management directly inside their C2C platform.
API Integration
Through Marketplacer APIs, Plick connected its refurbished electronics category to its core marketplace engine. This gave them full control of their UX and brand experience while leveraging Marketplacer’s marketplace logic under the hood.
The Impact
The partnership has transformed Plick from a fashion resale leader into a multi-category sustainability marketplace — bridging fashion, tech, and community. Plick’s marketplace now connects thousands of refurbished products with its growing base of conscious consumers, reinforcing its role as a leader in circular retail.
Faster Time to Market
Launched a new category without replatforming and heavy development.
Expanded Assortment
Added refurbished electronics with zero inventory risk.
Unified Customer Experience
Fashion and electronics in one seamless journey.
Exceptionally Positive Seller Feedback
Launched a new marketplace category without receiving any negative feedback from partners
Fast, Hassle-free Onboarding
New refurbisher partners were integrated quickly, with intuitive tools that required minimal guidance or support.
Operational Simplicity
existing seller integrations remain efficient and low-touch, enabling fast and scalable growth.
Seller Confidence
Products and orders are handled professionally and consistently.
Circular Retail Reinforcement
The marketplace now connects thousands of refurbished products with its growing base of conscious consumers.
Looking Ahead
For Plick, the move wasn’t just about growth — it was about impact. By extending circularity to electronics, they’re helping customers make smarter, greener purchasing decisions and reducing e-waste across the Nordics.
As Plick’s refurbished marketplace gains momentum, the team is focused on:
- Growing partnerships with new electronics refurbishers.
- Expanding across Sweden and Norway.
- Exploring additional sustainable product categories.
With Marketplacer’s advanced capabilities — including AI-powered catalog mapping and automated seller onboarding — Plick is set to scale with confidence.
We are looking forward to continuing to use more and more functionality to grow our Marketplace. There are a lot of exciting new features coming from Marketplacer that we are confident will support our growth.
Expand Your Impact. Scale with Confidence.
Join the world’s leading retailers using Marketplacer to power sustainable growth.