Marketplace as a driver of growth
Why invest in a marketplace strategy and the steps to maximize success?
Overview
Did you know that globally, 35% of online purchases now take place on marketplaces? That’s a huge opportunity for businesses to drive growth. With careful curation of products, you can offer a differentiated proposition to customers and potentially grow your range by up to 3x without any additional investment in stock, warehousing, or logistics.
In this whitepaper, consumer champion and globally renowned customer experience expert Martin Newman explores the shift in consumer behaviour and the benefits of a marketplace model.
