Gartner® Report: 11 Imperatives When Building an Enterprise Marketplace

The enterprise marketplace is a popular business model for organizations with digital ambitions because it helps them engage partners and customers, improve efficiency and bring in new revenue streams.


The success of enterprise marketplaces hinges on both the technology capability and the collaboration of the cross-functional teams to provide third-party sellers and customers with the right tools and experience.

Marketplace solutions typically leverage the core commerce platform but require additional functionality to deal with the complexity of serving multiple sellers while maintaining a consistent experience for buyers.

What is a

A Virtual Marketplace
for any Retailer

Industry Forecast: Third-Party Marketplaces in Review & What to Expect in 2022

Interested in learning more about Marketplacer and how our platform can help you?

Gartner,11 Imperatives When Building an Enterprise Marketplace,Sandy Shen, Jason Daigler,Refreshed 7 April 2021,
Published 10 December 2019

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.