Online Marketplace Platform

Why a Marketplace Strategy

Why marketplacer?

At Marketplacer, we are committed to providing the best experience for our users through our marketplace platform. Our online marketplace platform has evolved to meet our clients’ demands and adapt to the ever-changing landscape of the global marketplace. 

We offer you a powerful, low-code integration platform. You can build from the ground up or connect your existing eCommerce solution to Marketplacer. You’ll have access to a range of tools and features such as bi-directional sync of products, inventory, orders, and order status to support you in expanding your catalogue, selling more products, and attracting new customers and sellers.

Global marketplace Leaders

We are proud of the fact that we are a global leader in marketplace software development. We have years of experience navigating, iterating and evolving with the modern marketplace. Build your dream marketplace on the back of our Tier-1 versatile online marketplace platform, offering everything a marketplace owner, seller and buyer could want and need from a marketplace interface.

Flexible and versatile design

Flexibility and versatility are at the core of our online marketplace platform design. This allows you to create your marketplace just how you want it with ease. Design your perfect solution based on your needs and desires with our responsive software.


Leverage our experience

There’s no need to reinvent the wheel when it comes to your marketplace. We exist so you can leverage our 10+ years in the business of online marketplace platform development. Grow your marketplace from the ground up or scale your existing ecommerce platform beyond your wildest dream. We make it possible.

Launch and grow

Whatever stage of marketplace growth you’re at, we’ve got the solution to fit your needs. Whether you’re an established enterprise retailer, a club, or have a membership program, we have a proven track record of growing business success as well as increasing leads and revenue generation. We do this by prioritising the buyer user experience on our versatile online marketplace software platform.

Stronger together

Connection is the heart of why we love what we do. That’s why we’ve partnered with the best and most innovative technology and software companies. The product we offer you together is Marketplacer’s powerful and dynamic online marketplace platform, meeting all your needs in one digital place.

Your online marketplace platform questions, answered

What is an online marketplace platform?

An online marketplace platform is an independent digital platform that operates online, allowing sellers and buyers to connect and transact directly. Uniting multiple sellers under one platform connects them not only with each other, not just to your brand, but to customers who can access your marketplace as a one-stop-destination for their needs. 

The platform is developed with marketplace software and technology that allows sellers to create digital shopfronts and list their product and/or service, and where buyers can browse their digital aisles. Offering seamless integration and end-to-end user experience, Marketplacer’s online marketplace platform offers your business the opportunity to level up your marketplace and scale with ease. 

What does it take to build a good online marketplace platform? How do I choose the right marketplace software?

There are a few ingredients to success for an online marketplace platform



What is your marketplace? Why does it need to exist? How does it value sellers and customers? What is your vision? How are you going to execute? How will you overcome roadblocks? You can be an ordinary online marketplace platform, or you can be extraordinary. Decide what your marketplace is, who it’s for and remember your ‘why’.



While an online marketplace platform might offer you the chance to scale and grow your business and make a tidy profit, the price of this is trust and integrity with both your selling and buying communities. Mean what you say and say what you mean. While it might not seem that hard, sometimes this can get lost in translation, so never assume.


Community and connection

Not just among your sellers but among your customers, too. You can do this with things like membership benefits, subscription offers, unique content and exclusive deals. Your customer wants to belong, and by creating opportunities for people to belong to your marketplace and backing that up with added value, you’ll have more return customers who become advocates. On the seller side, if they know you have their back and best interests in mind, you’ll inspire loyalty which is invaluable for the longevity of your online marketplace. 


Communication is everything

Timely, effective and personable communication will help you cut through the noise of online marketplaces. The process includes detailed order tracking and communications when something goes wrong, because, let’s face it, mistakes do happen. Ensure everyone involved feels heard and valued and then aim to arrive at an effective solution for all. Communication also goes both ways, so always be open to receiving feedback. By listening to what your sellers and customers are saying, you can innovate and adapt, ensuring you’re staying relevant to your communities and staying in the game for the long haul. 


Constant Innovation

At Marketplacer, we are constantly innovating our online marketplace platform, offering, responding, adapting and forecasting to deliver the best software and technology alongside the most seamless user experiences that we can. We do this by paying attention to what’s going on both at Marketplacer and globally in online marketplaces. What can we learn? What can we explore? How can we make what we do even better than it already is? What does our data tell us is happening? What does our data forecast? 


Online marketplaces have been gathering momentum for years, but we’re just on the cusp of what’s to come. There’s no better time to earmark your place in the future of online marketplaces than by joining Marketplacer and building your dream online marketplace platform.   

Get started with the Marketplacer platform

Learn more about Marketplacer and how our marketplace platform can help you get the market edge.

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