As an owner of a digital marketplace, you can choose from a wide range of monetisation models, which include commission, listing fee, subscription, freemium, or advertising. You can even combine two or more models if you want to generate more revenue and grow your sellers.
While many marketplace owners have sellers to supply their goods and services to customers, you also have the option to sell your own products – just like a physical supermarket or retailer that offers its own store brand alongside other products sold by different businesses. This can be a profitable business model if you have an existing eCommerce store that you want to convert into a multi-seller storefront.
For both the marketplace owner and sellers, one of the best marketplace platforms give them the opportunity to take advantage of the untapped market, including those from abroad. In recent years, there has been a continuous online marketplace growth in fashion, homeware, pets and sporting goods in many parts of the world.